COVERAGE

EXPAND YOUR BRANDS REACH

PARTNER WITH NELSON AND FEATURE IN ONE OF THE UK'S MOST ACTION-PACKED SERIES, THE MINI CHALLENGE

HOW DOES IT WORK?

MAXIMISING YOUR BRANDS REACH

"NELSON KING DRIVING IN THE LASER TOOLS MINI"

Motorsport sponsorship is a multifaceted partnership beyond simply placing a logo or sticker on a race car. It's a comprehensive marketing strategy that offers a myriad of avenues for brand exposure, consumer engagement, and business-to-business opportunities. When a company sponsors a racing team or driver, it's not just buying ad space; it's investing in a dynamic platform that can include social media campaigns, VIP hospitality experiences for clients, and even product showcases at racing events. Teams and drivers can wear branded apparel, provide exclusive behind-the-scenes content, and promote their sponsors through interviews and other media appearances.

To maximize the reach and effectiveness of motorsport sponsorship, it's crucial for both parties to actively collaborate on promotional activities, ranging from special offers tied to race performance to co-branded merchandise. Leveraging these diverse opportunities, sponsors can enjoy a highly targeted and engaged audience, thereby deriving far more value than what could be achieved through traditional advertising channels.

TRACKSIDE AVERAGE ATTENDANCE

384,000

CUMULATIVE UK TV AUDIENCE

15.8

MILLION

TOCA SUPPORT SERIES LIVE COVERAGE

70 HOURS

BE SEEN LIVE ON ITV 4

REACH NEW LEVELS OF BRAND EXPOSURE

The Mini Challenge enjoys prominent live television coverage on ITV4, a channel known for its comprehensive sports broadcasting, including the highly-watched British Touring Car Championship (BTCC). This guarantees a sizable and passionate viewership and offers a unique opportunity for brand exposure at a fraction of the cost of traditional TV advertising.

When your brand is a sponsor in the Mini Challenge, it gains visibility among a demographic of motorsport enthusiasts who are highly engaged and often loyal to the brands that support their favourite sport. From the on-car logos captured in race footage to the drivers' interviews and other media appearances, the brand has multiple touchpoints for exposure throughout the broadcast. In addition, the media package often includes digital and social media reach, amplifying the brand's presence even further. All this creates an immensely cost-effective method of television exposure, delivering a far greater return on investment than conventional advertising slots.

IMPRESSIVE FOOTFALL

THOUSANDS OF EGAGED FANS

Motorsport events draw large crowds, allowing your brand to gain visibility amongst thousands of potential customers in one day. Each attendee represents a unique engagement opportunity, forming a tangible connection between your brand and the motorsport community and enhancing brand presence and customer interaction.

HOW CAN WE UTILISE A LARGE FOOTFALL?

Product Showcase / Sampling Booths
Interactive Competitions
Branded Merchandise Giveaways
Meet and Greet Sessions
Signage and Banners
Social Media Photo Ops
Sponsored Talks or Demos

SOCIAL MEDIA

UTILIZE THE REACH OF MULTIPLE PLATFORMS

Social media is an incredibly potent tool for amplifying the reach and impact of sponsorship in motorsports. Its power lies in the ability to engage directly with a vast and targeted audience, often in real-time, offering a level of interactivity that traditional media simply can't match. For sponsors, this means opportunities for extensive brand exposure and consumer engagement. Varied content types, including live race updates, behind-the-scenes footage, interviews, and fan-generated content, can be employed to maximize reach.

Sponsors can also benefit from co-branded social media campaigns, hashtag challenges, or exclusive giveaways to drive user participation and virality. By leveraging sponsored Instagram stories, sponsored Tweets, or even LinkedIn posts for a more corporate audience, the reach can be strategically expanded even further. Social media also allows for real-time performance analytics, enabling sponsors to fine-tune their strategies for future events. In essence, social media offers a multifaceted platform for sponsors to significantly increase their brand exposure, connect directly with consumers, and amplify their return on investment in sponsorship.